' Kellogg's SMORZ Cereal has an incredibly passionate fanbase - and their efforts to bring back the cereal have paid off,' said Erin Storm, senior marketing director of Kellogg All Family Cereal. Each s'mores-tasting, nostalgia-evoking bite brings the iconic campfire treat directly to the breakfast bowl.

Devoted cereal lovers eyed a Kellogg's National S'mores Day post with eager anticipation and the company is coming through in the new year because the cereal is returning after a two-year hiatus.įeaturing crunchy graham cereal squares wrapped in a rich, chocolatey coating that intermingle with marshmallows - Kellogg's SMORZ Cereal delivers the same mouthwateringly sweet taste fans remember. 16, 2020 /PRNewswire/ - Everyone could use SMORZ good news, so in response to a petition from superfans and pleas on social media, Kellogg's® SMORZ™ Cereal is back. Fans Speak, Kellogg's Listens and This Fan Favorite Returns to Shelves in JanuaryīATTLE CREEK, Mich., Dec. 'THE MEDIA BUSINESS: ADVERTISING As National Geographic explores obesity, critics question the food ads in its children's magazine'. ^ '10 worst breakfast cereals to feed your children'.'Wait, Honey Smacks Have a Lot of Sugar?'. ^ 'Sugary cereals: Which are the 10 'worst?' '.^ 'Rumors Revealed: Yes, Kellogg's® Brings SMORZ™ Cereal Back'.'Kellogg's bringing back SMORZ cereal in response to online petition, social media pleas'.

^ 'This Beloved, Discontinued Cereal Is Back'.'10 Favorite Cereals That Are No Longer Sold in Any Grocery Stores'. ^ Kulikowski, Lauren (September 29, 2014).^ 'Do you like Kellogg's Smorz cereal? New Kellogg's Krave S'Mores cereal to replace discontinued cereal'.In 2004, The Center for Science in the Public Interest (CSPI) sent a letter to National Geographic Society, calling for the removal of Hostess and Smorz advertisements in National Geographic Kids Magazine stating 'It is unconscionable that the National Geographic Society.has chosen to cram National Geographic Kids magazine with advertisements for sugary cereals, candy and snack foods.' References The cereal has also been a target of complaint and opposition by food advocacy groups. This has led to the cereal being ranked by many media sources as one of the worst breakfast cereals for consumers in regards to sugar content with approximately 43.3 of the cereal by weight being sugar. One serving (which is 41 grams or about 1.25 cups) of this cereal contains 18 total grams of sugar, with 17 grams of the total sugar being added sugar. Smorz has undergone negative scrutiny surrounding its sugar content during its run. Īt the height of production, thousands of pounds of chocolate cream and marshmallows were used each day to make Kellogg's Smorz. It was reintroduced to markets for a second time in January 2021. On December 15, 2020, it was confirmed that Smorz will return again to store shelves, in response to a petition on the website and public campaigning on social media. It was announced in December 2015 that Smorz would be reintroduced, and it was re-discontinued in April 2019. The cereal was first released in 2003, but was discontinued in December 2013, intending to be replaced by a new s'mores-flavored Krave cereal. The description of the cereal on the official Kellogg's website states that Smorz are '.crunchy graham crackers in a rich chocolatey coating with –of course –sweet marshmallows!' Although Kellogg's originally used plain white marshmallows for this cereal, Smorz currently contains marshmallows that are brown and white, intending to look like chocolate has been swirled into them.

This breakfast cereal is described on the box as a 'rich chocolatey graham cereal with marshmallows'. Smorz is a breakfast cereal manufactured by the Kellogg Company, consisting of chocolate graham-flavored puffed corn squares and marshmallows, modeled after the flavor of s'mores. Kellogg's Smorz – Natural and Artificially Flavored Puffcorn Cereal with Marshmallows, in mikĢ003 20 years ago ( 2003) (reintroduced in 20)

Smorz cereal back